Program
Digital Sport Summit combines high profile speakers from both Australia and overseas, combined with interactive panel sessions to deliver a high standard program for attendees.
With an active on site social media facilitation including live twitter feed, as well as ample on site networking opportunities with Digital Sport elite through coffee breaks, pre and post conference drinks and fully catered food throughout the day.
2011 Program
8-8.45 Registration
Check in early to get identification, conference bag and compendium and grab a coffee while networking with other attendees before proceedings start.
9:00am Welcome and introduction
Ed Wyatt, Journalist & Radio Personality
9:15am Best Practices Case Study: Golden State Warriors
Kyle Spencer – Golden State Warriors (NBA)
With Silicon Valley in their backyard, the NBA’s Golden State Warriors have always had fantastic access to the latest in technology. The Warriors have long been known as one of America’s most technologically savvy sporting teams, and Kyle will give us insight into this wealth of experience at Digital Sport Summit.
Kyle will reveal what has and hasn’t worked for them in a long form case study, as well as giving the local market insight of Facebook Deals, which is yet to hit our shores, and how they leverage that to hit new levels of fan engagement and fan satisfaction.
10:15am Covering a Grand Slam: Australian Open Case Study
Kim Trengrove – Tennis Australia
With over 500,000 walking through the doors of the Australian Open over a two week period and millions watching across the globe, how do you get the get the most out of your coverage? Kim tells us how her team at the Australian Open cover a major sporting event for both the fan in the stands, and the fan across the globe.
10:45am Hiring in the Digital Age: What to look for in a digital professional
Jo Banning – St George Illawarra Dragons
With sporting teams finding that the trend is heading towards digital media, the St.George Illawarra Dragons wanted to lead the pack in Australia’s National Rugby League. They held an extraordinary campaign on hiring their ‘Digital Dragon’ and with hundreds of applications, how did they find their ideal candidate? Jo Banning will teach us how to hire in the digital age.
11:15am Morning Tea
11:45pm Topic TBC
Clare Wolfensohn – Rugby World Cup
12:30 Social Media in the Spotlight: A positive or negative?
Ben Hart – AFLPA
Like it or not, AFL Players dominate the headlines of this countries media. Ben Hart from the AFLPA will show us the positives and negatives that an association can teach its members when it comes to digital media and how they can benefit from them.
1:00pm Lunch
2.00pm The changing face of sports retail
Danny Bishop – IMG Sports Technology Group
IMG are heavily involved in the sports industry, from representing some of the world’s most famous athletes to running famous sporting events. Their technology division, IMG Sports Technology Group works with some of the most high profile teams and athletes in Australia. Learn from the team that is shaping how the consumer digests sporting retail online.
2:45pm Panel Discussion
The Future of Sports Broadcasting
The AFL recently signed a $1.25 billion deal, and with the NRL and A-League also coming up for media rights deals, what can we expect from these deals across multiple platforms? Stay tuned for panel members announced shortly.
3.30pm Afternoon tea
4.00pm How to commercialise your digital assets
Nick Monroe – Milwaukee Bucks
As the Head of Retention for the Milwaukee Bucks sales network, Nick Monroe is focused on how digital can not only retain but grow his season ticket holders. With the Bucks fighting for the consumer dollar in a packed sporting market of Milwaukee, how do the Bucks use digital media to keep the dollars ticking over.
5:00pm Closing Remarks
5:15pm Networking Drinks
Held onsite at the MCG, the infamous post conference drinks are a great place to network, reminisce and relax after an intensive day of learning.
**Topics and times subject to change
In the meantime, check out the awesome speakers who have already signed up to be part of Digital Sport Summit 2011.
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