Comments for Digital Sport Summit - Melbourne, Australia

Comment on Social media and sport: How often should you update on Facebook? by facebook-post-frequenz: warum mehr mehr ist « der sportmanager

facebook-post-frequenz: warum mehr mehr ist « der sportmanager — Wed, 01 Jun 2011 12:49:53 +0000

[...] Morgen las ich einen Artikel von Alana Fisher, in welchem sie sich der Frage widmete, wie häufig eine Sportorganisation ihre Facebook-Seite [...]

Comment on Social media and sport: How often should you update on Facebook? by Job Opportunity- Western Bulldogs Digital Marketing Coordinator

Job Opportunity- Western Bulldogs Digital Marketing Coordinator — Wed, 01 Jun 2011 05:07:45 +0000

[...] encourage the successful person to first read Alana Fisher’s guest post on the Digital Sport Blog. Try to post fairly regularly but not to regularly. If you have nothing to say don’t say anything [...]

Comment on Fan engagement in an era of delayed telecasts by Hamish

Hamish — Wed, 20 Apr 2011 11:19:43 +0000

I use AFL as an example but I think the points made can equally be applied to any other sport.

Comment on Fan engagement in an era of delayed telecasts by John Ryan

John Ryan — Wed, 20 Apr 2011 05:20:06 +0000

Just another bunch of AFL idiots not worth reading

Comment on Fan engagement in an era of delayed telecasts by Phil Zammit

Phil Zammit — Wed, 20 Apr 2011 05:03:53 +0000

Good read hamish,

I think it’s about time the AFL insists on all matches being broadcast live, all around Australia.

All of the commercial networks now have several channels, so there is plenty of capacity to go live. As for live broadcasting affecting the ground attendances, the minuscule loss in possible dollars would be more than recuperated through other potential benefits.

I understand that from a network perspective that for example having Friday night footy on delay is beneficial, e.g. BH&G rates extremely well and that the delayed telecast finishing later maintains a greater audience until later on in the night.

But it’s just not good enough anymore. I love watching AFL, have for years and used to watch 4 or 5 games on TV every weekend. However I rarely watch Friday night footy on the telly anymore as I am following the game & scores on radio and twitter, not to mention how my Supercoach/DreamTeam players are going!

Surely it can’t be good that dedicated AFL fans like me are not watching footy only because it is not on live?

Comment on Fan engagement in an era of delayed telecasts by Chris

Chris — Wed, 20 Apr 2011 04:48:09 +0000

It’s a double edged sword sometimes.

At the NBL, its usually a 50/50 split to those who want online updates or not.

Should there be a delay in broadcast, some cases fans find ways of streaming the game live and then share it around.

In general, people are able consume the “live” updates many ways other than TV. Be it online stats, twitter, facebook etc. Updates are posted at both league and club level.

Live fan engagement brings another element to the sport being televised(or not), ranging from “twitpics” at the game, or fan commentary via facebook or twitter.

Cheers

Comment on Fan engagement in an era of delayed telecasts by Anthony

Anthony — Wed, 20 Apr 2011 04:24:00 +0000

Great post Hamish.

It’s funny, this time last year I think fans were happy to wait for their TV coverage and thus didnt want live fan engagement, but in just 12 months the landscape has change and their demand for live news is insatiable.

Working at Richmond over our first 4 games this yaer, all have been on delay on TV and not once have we had people ask us to stop giving live updates on social media, and infact some even tell us we are their only source of live scores and enjoy the updates.

Cheers

Comment on How the Warriors use Facebook Places by Fan Engagement- Right, Wrong and What Needs to Be Done Going Forward

Fan Engagement- Right, Wrong and What Needs to Be Done Going Forward — Fri, 08 Apr 2011 02:05:01 +0000

[...] Golden State Warriors- Facebook Places with Deals are yet to launch officially in Australia (we do have Places but Australian teams and businesses can’t offer deals) but Places and Deals are already being effectively used by sporting teams overseas. The Golden State Warriors have seen improvements in Fan Engagement and participation through the use… [...]

Comment on How the Warriors use Facebook Places by Gareth

Gareth — Fri, 01 Apr 2011 05:31:47 +0000

Agree with sport being a real social medium in society and as I made a comment in my own blog recently regarding sport fan engagement that the success of a sport comes down to the fans and how passionate and engaged they are.

Seems like the GS Warriors are leading the social experience to their advantage.

Comment on The Best Consultants in Sport and Social by Tweets that mention The Best Consultants in Sport and Social | Digital Sport Summit - Melbourne, Australia -- Topsy.com

Thu, 10 Feb 2011 23:01:38 +0000

[...] This post was mentioned on Twitter by Anthony Alsop and John McCauley, Digital Sport Aus. Digital Sport Aus said: Who are the best people to work with in sports/digital? We break it down on the blog http://ow.ly/3Ugcy cc @digitalroyalty [...]